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Gamer Launch
For Gaming Creators, Streamers & Pro Players

Turn Your Audience Into
a Real Business.

We partner with gaming creators (100K+ combined followers across socials) to build real businesses around their audience. You pay us nothing. We earn our cut from the upside we create. Stop relying on AdSense, Twitch donations, random sponsorships, and the algorithm.

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4,000+ students trained · 520K+ YouTube subscribers · 5+ years building this

Why Gamer Launch

We're gaming creators
building businesses with gaming creators.

SpookyLuke

Founded by

SpookyLuke

Luke Hansen · Gaming YouTuber for 12+ years

We Know This Space

Gaming YouTuber since age 12

Luke's been making gaming videos for over a decade — Minecraft, Fortnite, Rocket League. Every lesson Gamer Launch teaches came from learning it on himself first, building in public the hard way. We're not consultants who read about creators. We are creators.

Niche Focus

Gaming creators only

We don't work with finance bros, productivity gurus, or self-help YouTubers. We work with gaming YouTubers, streamers, and pro players because that's where our reps are.

Real Track Record

4,000+ students trained

Luke has been the #1 Rocket League teacher on YouTube for years. We've coached thousands of paying students. Our content engine has been printing for half a decade.

Skin In The Game

You pay us nothing

We don't sell a course. We don't charge upfront. We come in as your operating partner and earn our cut from the upside we help you create. We win when you win. If we don't make you money, you don't owe us a thing.

Sound Familiar?

You have the audience.
You don't have the business.

Income is unpredictable

Tournament prize money comes and goes. Sponsor checks come and go. AdSense fluctuates with view counts. You can't plan a life around it.

Your audience watches but doesn't pay

Hundreds of thousands of viewers a month. Maybe millions. But you can count on one hand the ones who actually pay you something every month.

You don't have time to build it

Producing content already eats your week. Building a real business — community, products, automations — feels like another full-time job.

The Solution

Build a community
that pays you every month.

Own your audience

Without a community, you're starting from zero every video. We help you build the bridge between your content and an owned audience — Discord, email, membership — that doesn't depend on the algorithm.

Turn fans into members

A small slice of your audience converted into a recurring membership beats viral views every time. We design the offer, build the systems, and put the funnel together. Same audience. Different conversion.

Generate revenue behind the scenes

You don't need to shill products in every video. The community runs in the background — content drives signups, the membership pays the bills, and you keep making the videos you actually want to make.

What We Build With You

Everything you need
to turn audience into revenue.

Community Strategy

We design the membership offer, the price, and the value ladder. Built around your audience, not a generic template.

Discord & Membership Setup

Whop, Discord, automations, role gating, member onboarding. The technical backbone built and dialed in.

Content Strategy

How to turn the videos you're already making into a content engine that drives membership signups every week.

Lead Magnets & Funnels

High-converting opt-ins designed for your specific audience. Not 'free PDF.' The kind of thing your fans actually want.

Direct Monetization

One-off campaigns, drops, cohorts, coaching launches. We help you stack revenue events on top of the recurring base.

No upfront cost

We don't charge a retainer. We don't sell a program. We earn from the recurring revenue we help you build. As serious about your numbers as you are.

Luke Hansen (SpookyLuke)

Hey, I'm Luke

The first business was easy.
This one is built to last.

Five years in. Built the #1 Rocket League coaching program on the internet. Then learned the hard way what happens when your revenue depends on the algorithm. Spent the last two years refining a model that doesn't.

30-min video below. Or skim the story underneath it.

I started YouTube at 12 years old.

Minecraft. Then Fortnite. Then Rocket League. Always teaching. Never just playing.

Wrote my Northwestern application essay about my YouTube channel. Got in. Eventually dropped out to do this full-time.

I learned how to build a following. The algorithm rewarded me. By 21, I was the #1 Rocket League teacher on YouTube. 520K+ subscribers. 4,000+ paying students. AdSense was rolling. Coaching was selling. Sponsorships kept coming.

Everything was easy.

Then the scene contracted.

Rocket League viewership plateaued. AdSense dropped. Coaching slowed. Sponsorships pulled back. Income I had assumed was permanent disappeared almost overnight.

That's when I learned the lesson that runs everything I do now:

If your business depends on the algorithm, you don't have a business. You have a hobby that pays.

The last two years, I've been refining a different model — monthly recurring revenue from an owned community. Members who pay every month. A business that keeps producing whether or not a video pops or the algo is feeling generous.

Five years in the game. Two of them taught me everything the easy years didn't. I've built it for myself. Now I'm building it with other creators.

And Now

I'm not just building my business anymore.
I'm building businesses with other creators.

BSJ — founder of Dota Dojo, 100K+ followers — is our first partner creator. We started working together 9 months ago.

BSJ
Active Members
4,000

Built in 9 months. The hub of his coaching business now runs through the Discord.

Growth Velocity
10x

His previous Discord took 6+ years to hit 5K. The new one passed it in 9 months. Same audience. Different systems.

“Having the Dota Dojo we've been building for the last 10 months has allowed me to put all the puzzle pieces together. Instead of a web, it's a straight funnel.”

BSJ · Founder, Dota Dojo

We're looking for the next one.

If you're a gaming creator with 100K+ combined followers across socialsand you've felt the same volatility I have — viewership drops, audiences that watch but don't pay, businesses built on platforms that can pull the rug — let's talk.

You don't pay us a dollar. We come in as your partner and earn our cut from the upside we help create. If we don't make you money, you don't owe us a thing.

You're not hiring a freelancer. You're bringing in someone who treats your business like his own.

520K+
YouTube subscribers
4,000+
Students trained
90K
Discord members
5+ years
Building this engine

Pick a Time

Book a free strategy call.

15 minutes. No pitch unless it's a fit. We'll look at your channel, your audience, and whether a partnership makes sense. No upfront cost — we earn from what we build together.

Open weekday slots, Monday through Friday.

Common questions.

Who do you actually work with?+

Gaming creators, streamers, and pro players with at least 100K combined followers across socials (YouTube, Twitch, X, Instagram — whatever the mix is). We don't work outside gaming. If you're under 100K combined, we're probably not the right fit yet — but get in touch when you're closer.

Is this an agency, a course, or a coaching program?+

None of those. It's an operating partnership. We don't sell a deliverable — we come into your business and build the recurring revenue side with you. Closer to a co-founder than a vendor.

How much does it cost?+

Most deals are no upfront cost. We earn our cut from the recurring revenue we help you build — meaning we only make money when you do. Some deals include a small retainer or equity component depending on what we're building together. We figure out the right structure on the call.

How long until I see results?+

It takes time. Real businesses compound — the big numbers come later, not in week one. But you should see the early signals start moving in your first 90 days: more members, better engagement, lead flow you can measure. BSJ is the case study — 9 months in, he's at 4,000 active community members (vs. 5K over 6+ years on his prior community). The early wins compound from there.

Do you guarantee results?+

No. Anyone who guarantees outcomes is selling you something. We do guarantee that we'll show up, build the systems, and put in the reps. The audience and the work are still yours.

Can I see what you've already built?+

Yes — happy to walk you through it on the call. We run this playbook on ourselves first, so we won't sell you something we haven't proven.

Gamer Launch

We help gaming creators build real businesses around their audience.

Already chatted with Luke? See the Sprint deck →